Program - MedTech Meets AI Conference in Barcelona on 2-3 October 2025

Day 1October 2, 2025

8:30 AM

Registration and Morning Coffee



Registration

8:55 AM

Opening Remarks From The Organizer and Chair



Opening

Yasser Elshantaf, Director CoE - Enterprise Applications at Biotronik

09:00 AM

Sponsored Slot



Sponsored Keynote

Do You want to Present Your Solutions Here?
Let us know: andre.prado@ubiqevents.com

Thomas Li, Director, Global AI Transformation at Olympus

09:40 AM

GenAI: From Olives to Profit

by Thomas Li Director, Global AI Transformation - Olympus



Keynote

Coverage: (Gen)AI holds immense potential for delivering significant business value through seemingly simple solutions. Drawing inspiration from the famous 'olive' optimization story, this talk will explore how lightweight Retrieval Augmented Generation (RAG) applications can drive measurable impact within organizations.
We'll share insights from our current journey of developing 12 GenAI MVPs in just 9 months, demonstrating how these innovations translate into real-world, tangible, value.

10:20 AM

Coffee Break



Coffee

10:50 AM

Sponsored Slot



Sponsored Keynote

Do You want to Present Your Solutions Here?
Let us know: andre.prado@ubiqevents.com

Shana Owen, Business Development Manager – UK/Europe at Vivanti

11:30 AM

Luca Neri's Presentation

by Luca Neri Vice President - Global Operational AI and Generative AI at Renal Research Institute (RRI) - Fresenius Medical Care



Keynote

TBA

Philippe Pedeboscq, SVP / GM - EMEA Head of Ultrasound Imaging at Siemens Healthineers

12:10 PM

Driving Practical AI Solutions for Medical Imaging

by Philippe Pedeboscq SVP / GM - EMEA Head of Ultrasound Imaging - Siemens Healthineers



Keynote

Philippe will talk about the challenges in the global healthcare industry and in imaging specifically and how AI can be used to address some of these challenges. He’ll share specific examples of how Siemens Healthineers is using AI to address the most pressing challenges like the global workforce shortage and lack of standardization.

12:50 PM

Lunch



Lunch

14:00 PM

Stand Up Discussion



Roundtable

For 50 minutes, participants will engage in discussions with their peers on the following suggested topics:
‍
Can generative AI accelerate medical documentation without increasing risk?
Explore how large language models are streamlining clinical documentation—and where the boundaries of safety and accuracy must be drawn.

‍Best practices for validating AI models with real-world clinical data
As AI moves from lab to clinic, validation against real-world datasets becomes critical. Let’s discuss what works—and what doesn’t.

‍AI in imaging: Are we reaching diagnostic parity with radiologists?
From triage to detection, AI tools in imaging are improving fast. But how close are we to matching expert performance?

‍Human-in-the-loop: How much oversight should clinicians have over AI decisions?
Striking the right balance between automation and clinical control is key. Where should we draw the line?
‍

14:50 PM

Sponsored Slot



Sponsored Keynote

Do You want to Present Your Solutions Here?
Let us know: andre.prado@ubiqevents.com

Andreas K. Salk, Director, Data, Analytics & AI at Radiometer

15:20 PM

AI‑Powered Workflow Excellence: From Triage to in-line Process Controls

by Andreas K. Salk Director, Data, Analytics & AI - Radiometer



Keynote

Across the healthcare and life sciences landscape, efficiency isn't just a goal — it’s a necessity. We will look at how AI is driving workflow excellence, from the initial triage stage all the way through to in-line process controls. This isn’t about automation for automation’s sake — it’s about smarter, faster, and more adaptive systems that enhance decision-making and improve outcomes across the value chain. Let’s explore what’s possible when AI becomes a true operational partner.

16:00 PM

Coffee Break



Coffee

Olivera Dimitrovska, Customer Engagement Director at Novo Nordisk

16:30 PM

Sponsored Slot



Sponsored Keynote

Do You want to Present Your Solutions Here?
Let us know: andre.prado@ubiqevents.com

Juan-Carlos Celi, VP & Head - Oncology Software Solutions (REU) / Radiation Safety Officer at Elekta

17:00 PM

Juan's Presentation

by Juan-Carlos Celi VP & Head - Oncology Software Solutions (REU) / Radiation Safety Officer - Elekta



Keynote

TBA

Katarzyna Markiewicz, Director, AI Strategic Intelligence Lead at Philips

17:40 PM

Jamie Roots' Presentation

by Jamie Roots Global Head of Portfolio Architecture, MedTech Digital - J&J MedTech



Keynote

TBA

18:20 PM

Panel Discussion: TBA

Moderator TBA



Panel

19:00 PM

Cocktail Reception



Cocktail

Day 2October 3, 2025

8:30 AM

Registration and Morning Coffee



Registration

8:55 AM

Opening Remarks From The Organizer and Chair



Opening

9:00 AM

Pieter S Verasdonck's Presentation

by Pieter S Verasdonck EMEA - Digital Solutions - Abbott



Keynote

TBA

David Labajo Izquierdo, Head of Digital Innovation and Special Projects at Siemens Healthineers

09:40 AM

AI Adoption in Clinical Practice: The Real Challenge

by David Labajo Izquierdo Head of Digital Innovation and Special Projects - Siemens Healthineers



Keynote

- Context of current Healthcare challenges all over the world: from Access to Care to Lack of Professionals and increase in chronicity and cancer cases.
- Digital Transformation as the key pillar for the solution, and Artificial Intelligence as key element of it
- Adoption as the most important challenge to overcome right now
- Some successful experiences in real AI adoption:
+ AI-driven Breast Cancer Screening program in Greece
+ AI-driven Lung Cancer Screening program in Spain
+ Others…
- AI Adoption – Recipe for Success

10:20 AM

Utkarsh's Presentation

by Utkarsh Chopra Director R&D - Innovation Realization - Philips



Keynote

TBA

11:00 AM

Coffee Break



Coffee

Sertac Guzel, Head of Robotics, Digital and Specialty | EMEA | Surgery at J&J MedTech

11:30 AM

Beyond the Buzz: Grounding AI in Real-World MedTech innovation

by Sertac Guzel Head of Robotics, Digital and Specialty | EMEA | Surgery - J&J MedTech



Keynote

As AI dominates headlines, lets try to delineate what has transformative potential vs inflated expectations? We’ll examine how AI is already augmenting health care practice, improving outcomes, and streamlining workflows; with an outlook of what needs to be true for us to experience step changes for broader adoption of future possibilities.

Tomasz Gawlik, Associate Director-International Commercial Operations Bus. Tech. Partner /Salesforce.com/AI ML/AWS at Alcon

12:10 PM

From Insight to Impact: How AI Is Reshaping the Field Force

by Tomasz Gawlik Associate Director-International Commercial Operations Bus. Tech. Partner /Salesforce.com/AI ML/AWS - Alcon



Keynote

Discover how AI is transforming commercial engagement in medtech. In this session, Tomasz Gawlik from Alcon shares real-world insights from the Impactful Sales Call (ISC) Programme, showcasing how emerging technologies are reshaping the field force. Learn how AI-driven targeting, personalized messaging, and smart planning are driving measurable impact—and what it takes to future-proof your sales strategy.
Bullet points
1. Why AI in MedTech Sales?Market shifts and the need for smarter engagement
2. Inside Alcon's ISC Programme Strategy, structure, and goals
3. AI in Action Targeting, personalization, and planning at scale
4. Field Force Transformation Moving toward an AI-driven model5. Impact & Lessons Learned KPIs, adoption, and what’s next

Jag Singh, Global Omnichannel Lead Rare Diseases at CSL Vifor

12:50 PM

Saul Garcia's Presentation

by Saul Garcia Huertes Global AI Director - Getinge



Keynote

TBA

13:30 PM

Lunch



Lunch

14:30 PM

Stand Up Discussion



Roundtable

For 50 minutes, participants will engage in discussions with their peers on the following suggested topics:

What will EU AI Act compliance look like for medical device manufacturers?
With the EU AI Act on the horizon, MedTech companies must prepare now. What are the practical implications for product design and deployment?

‍Synthetic data: a game changer for MedTech innovation or just hype?
Synthetic datasets promise privacy-friendly innovation—but do they hold up clinically? Let’s explore where the real value lies.

‍Scaling AI from prototype to hospital-wide deployment
Many AI tools never move beyond pilot projects. What are the technical, operational, and cultural barriers to scale?

‍How can we make AI explainable enough for real-world clinical use?
Trust is everything in healthcare. Can we make AI transparent and interpretable without sacrificing performance?

15:10 PM

Coding Kant: Building AI with a Moral Compass

by Sune Selsbæk-Reitz Data & AI Strategist - Demant



Keynote

This presentation is focused on the ethical foundations of AI development, grounded in deontological philosophy, and explored how we can build systems that respect human dignity by design.

15:50 PM

The Trends Driving AI in Healthcare and Roche's Approach

by Clara Aguiló Digital Health Solutions and Healthcare Transformation Lead - Roche

and Lisandro Zarate Director Commercial / Commercial Chapter Lead - Roche Diagnostics



Keynote

TBA

16:30 PM

Closing Coffee Break



Coffee

Customers Frenquently Ask

FAQ

Can I buy tickets offline? How?



You can purchase tickets offline by contacting the UBIQ Events team (operations@ubiqevents.com)

Can I share my event ticket with another person?



No. Tickets are issued to an individual and are not transferable between event sessions/days.

What if I lose my badge?



No worries, we can print another one for you in the hotel.

What is the attire at the events?



Our recommended dress code for our events is business or smart casual. Please note that the conference room can be a bit chilly, so we suggest bringing a sweater for added comfort.

What does UBIQ events do?



At U, we specialize in crafting impactful experiences for the life sciences industry. With two core branches—our own conferences, workshops and webinars, as well as tailored events for partners—we connect you with the qualified leads your business needs. We are a professional service provider that specializes in planning, organizing, and executing various types of in-person or virtual events such as conferences, panel discussions, roundtables, workshops, webinars, webinars, team buildings and others social events. We handle all aspects of event management, including venue selection, logistics, catering, speaker selection and invitation, registration, audiovisual production, marketing, and more.

Can I purchase tickets at the door/gate/entrance?



Yes, you can, depending on availability! However, we highly recommend purchasing your ticket in advance to ensure your spot.

What is the cancelation policy?



If you need to cancel, we’re unable to offer refunds for the amount paid. However, we’re happy to provide full credit towards a future event. Alternatively, you’re welcome to have a colleague attending in your place.

When do I get my badge?



Your registration packet will be available for pickup at the conference/event registration desk. Only the registered attendee may pick up their registration packet.

What is included in the ticket pricing?



The ticket price includes executive lunches and coffee breaks, a cocktail reception, a promotional kit, access to professional photos taken by the conference photographer, and full access to the entire conference for both days.

Which annual conferences UBIQ does?



Pharma Meets AI Conference
Pharma Omnichannel and HCP Engagement Conference
Digital Health Conference
Pharmacovigilance & Drug Safety Conference
MedTech Meets AI

Explore the
Conference's
Program:
AI Transforming
MedTech

toP tIER cONTENT

Event Schedule

Customers Frenquently Ask

FAQ

Quick Links:

Contact us:

Explore the Conference's Program: AI TransformingMedTech

toP tIER cONTENT

Event Schedule

8:30 AM

Registration and Morning Coffee

8:55 AM

Opening Remarks From The Organizer and Chair

09:00 AM

Sponsored Slot

09:40 AM

GenAI: From Olives to Profit

by Thomas Li Director, Global AI Transformation - Olympus

10:20 AM

Coffee Break

10:50 AM

Sponsored Slot

11:30 AM

Luca Neri's Presentation

by Luca Neri Vice President - Global Operational AI and Generative AI at Renal Research Institute (RRI) - Fresenius Medical Care

12:10 PM

Driving Practical AI Solutions for Medical Imaging

by Philippe Pedeboscq SVP / GM - EMEA Head of Ultrasound Imaging - Siemens Healthineers

12:50 PM

Lunch

14:00 PM

Stand Up Discussion

14:50 PM

Sponsored Slot

15:20 PM

AI‑Powered Workflow Excellence: From Triage to in-line Process Controls

by Andreas K. Salk Director, Data, Analytics & AI - Radiometer

16:00 PM

Coffee Break

16:30 PM

Sponsored Slot

17:00 PM

Juan's Presentation

by Juan-Carlos Celi VP & Head - Oncology Software Solutions (REU) / Radiation Safety Officer - Elekta

17:40 PM

Jamie Roots' Presentation

by Jamie Roots Global Head of Portfolio Architecture, MedTech Digital - J&J MedTech

18:20 PM

Panel Discussion: TBA

Moderator TBA

19:00 PM

Cocktail Reception

8:30 AM

Registration and Morning Coffee

8:55 AM

Opening Remarks From The Organizer and Chair

9:00 AM

Pieter S Verasdonck's Presentation

by Pieter S Verasdonck EMEA - Digital Solutions - Abbott

09:40 AM

AI Adoption in Clinical Practice: The Real Challenge

by David Labajo Izquierdo Head of Digital Innovation and Special Projects - Siemens Healthineers

10:20 AM

Utkarsh's Presentation

by Utkarsh Chopra Director R&D - Innovation Realization - Philips

11:00 AM

Coffee Break

11:30 AM

Beyond the Buzz: Grounding AI in Real-World MedTech innovation

by Sertac Guzel Head of Robotics, Digital and Specialty | EMEA | Surgery - J&J MedTech

12:10 PM

From Insight to Impact: How AI Is Reshaping the Field Force

by Tomasz Gawlik Associate Director-International Commercial Operations Bus. Tech. Partner /Salesforce.com/AI ML/AWS - Alcon

12:50 PM

Saul Garcia's Presentation

by Saul Garcia Huertes Global AI Director - Getinge

13:30 PM

Lunch

14:30 PM

Stand Up Discussion

15:10 PM

Coding Kant: Building AI with a Moral Compass

by Sune Selsbæk-Reitz Data & AI Strategist - Demant

15:50 PM

The Trends Driving AI in Healthcare and Roche's Approach

by Clara Aguiló Digital Health Solutions and Healthcare Transformation Lead - Roche

Explore the
Conference's
Program:
AI Transforming
MedTech

Can I buy tickets offline? How?

Can I purchase tickets at the door/gate/entrance?